2023
SurReal
SurReal is a natural hair-care brand that keeps it simple and straight-forward. It's surreal by nature and needed a brand that showcases that.
Know More
SurReal – Redefining Hair Care Through Simplicity
SurReal is a cosmetic hair care brand built on the belief that less is more.
A Truly Surreal Experience!
Designed for those who value authenticity and wellness, the brand emphasizes simple, natural ingredients that nourish without compromise. The goal was to craft a visual identity and brand story that communicates purity, sophistication, and trust, while standing apart in a crowded beauty market.
Problem
Design Brief: How to create a simple, elegant and minimalist hair care brand that encapsulates REAL ingredients and ELEVATED quality?
The challenge with SurReal was to build a brand identity that felt as pure and intentional as the ingredients themselves. In a saturated hair care market dominated by bold claims and cluttered packaging, SurReal needed to stand out through restraint — conveying trust, authenticity, and elevated quality without overwhelming the consumer.
The task was to balance simplicity with sophistication: to create a minimalist brand system that communicates the honesty of “real” ingredients, while still feeling premium and aspirational. The visual identity had to appeal to a modern, health-conscious audience seeking products that are not only effective, but aligned with their values of transparency and wellness.
Solution
What if we could take the idea of a hair care product that seems too good to be true , but is everything that we promised and more?
What if we could give them a name that elevates the reality of hair care?
The design solution began by asking a simple but powerful question: what if we could create a hair care brand that feels almost too good to be true — yet delivers on every promise? That idea became the foundation for SurReal.
At its core, the brand needed to highlight the honesty and purity of its natural ingredients. We leaned into the word “Real” as the anchor — a declaration of authenticity and transparency. But to elevate the identity beyond minimalism alone, we explored the tension between the real and the surreal, blending grounded honesty with an aspirational, dream-like quality.
The name SurReal was born from that duality. By visually offsetting “Sur” on its side, the logotype accomplishes two things:
It emphasizes “Real” as the solid foundation — the truth and integrity of the product.
It subtly introduces a sense of the unexpected, evoking a dreamlike, elevated experience that feels both natural and refined.
This interplay between simplicity and sophistication guided every design choice — from typography to layout — ensuring the brand feels rooted in honesty while also offering a sense of modern elegance that sets it apart in the marketplace.
Results
The results - a brand that seems too good to be true, almost surreal.
The final identity for SurReal successfully captured the balance of honesty and aspiration. The brand presents itself with a clean, minimalist aesthetic that communicates purity and trustworthiness, while subtle surrealist elements introduce a sense of intrigue and elevated sophistication.
The result is a cosmetic hair care brand that feels both timeless and modern — rooted in the simplicity of real, natural ingredients yet positioned as something almost “too good to be true.” The logotype, packaging, and overall visual system reinforce the promise of elevated quality while remaining approachable and authentic.
In essence, SurReal embodies a refined elegance that not only differentiates it in a crowded market but also resonates with consumers seeking beauty products that align with their values of simplicity, integrity, and understated luxury.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
How do we measure success?
04
What do I need to get started?
2023
SurReal
SurReal is a natural hair-care brand that keeps it simple and straight-forward. It's surreal by nature and needed a brand that showcases that.
Know More
SurReal – Redefining Hair Care Through Simplicity
SurReal is a cosmetic hair care brand built on the belief that less is more.
A Truly Surreal Experience!
Designed for those who value authenticity and wellness, the brand emphasizes simple, natural ingredients that nourish without compromise. The goal was to craft a visual identity and brand story that communicates purity, sophistication, and trust, while standing apart in a crowded beauty market.
Problem
Design Brief: How to create a simple, elegant and minimalist hair care brand that encapsulates REAL ingredients and ELEVATED quality?
The challenge with SurReal was to build a brand identity that felt as pure and intentional as the ingredients themselves. In a saturated hair care market dominated by bold claims and cluttered packaging, SurReal needed to stand out through restraint — conveying trust, authenticity, and elevated quality without overwhelming the consumer.
The task was to balance simplicity with sophistication: to create a minimalist brand system that communicates the honesty of “real” ingredients, while still feeling premium and aspirational. The visual identity had to appeal to a modern, health-conscious audience seeking products that are not only effective, but aligned with their values of transparency and wellness.
Solution
What if we could take the idea of a hair care product that seems too good to be true , but is everything that we promised and more?
What if we could give them a name that elevates the reality of hair care?
The design solution began by asking a simple but powerful question: what if we could create a hair care brand that feels almost too good to be true — yet delivers on every promise? That idea became the foundation for SurReal.
At its core, the brand needed to highlight the honesty and purity of its natural ingredients. We leaned into the word “Real” as the anchor — a declaration of authenticity and transparency. But to elevate the identity beyond minimalism alone, we explored the tension between the real and the surreal, blending grounded honesty with an aspirational, dream-like quality.
The name SurReal was born from that duality. By visually offsetting “Sur” on its side, the logotype accomplishes two things:
It emphasizes “Real” as the solid foundation — the truth and integrity of the product.
It subtly introduces a sense of the unexpected, evoking a dreamlike, elevated experience that feels both natural and refined.
This interplay between simplicity and sophistication guided every design choice — from typography to layout — ensuring the brand feels rooted in honesty while also offering a sense of modern elegance that sets it apart in the marketplace.
Results
The results - a brand that seems too good to be true, almost surreal.
The final identity for SurReal successfully captured the balance of honesty and aspiration. The brand presents itself with a clean, minimalist aesthetic that communicates purity and trustworthiness, while subtle surrealist elements introduce a sense of intrigue and elevated sophistication.
The result is a cosmetic hair care brand that feels both timeless and modern — rooted in the simplicity of real, natural ingredients yet positioned as something almost “too good to be true.” The logotype, packaging, and overall visual system reinforce the promise of elevated quality while remaining approachable and authentic.
In essence, SurReal embodies a refined elegance that not only differentiates it in a crowded market but also resonates with consumers seeking beauty products that align with their values of simplicity, integrity, and understated luxury.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
How do we measure success?
04
What do I need to get started?
2023
SurReal
SurReal is a natural hair-care brand that keeps it simple and straight-forward. It's surreal by nature and needed a brand that showcases that.
Know More
SurReal – Redefining Hair Care Through Simplicity
SurReal is a cosmetic hair care brand built on the belief that less is more.
A Truly Surreal Experience!
Designed for those who value authenticity and wellness, the brand emphasizes simple, natural ingredients that nourish without compromise. The goal was to craft a visual identity and brand story that communicates purity, sophistication, and trust, while standing apart in a crowded beauty market.
Problem
Design Brief: How to create a simple, elegant and minimalist hair care brand that encapsulates REAL ingredients and ELEVATED quality?
The challenge with SurReal was to build a brand identity that felt as pure and intentional as the ingredients themselves. In a saturated hair care market dominated by bold claims and cluttered packaging, SurReal needed to stand out through restraint — conveying trust, authenticity, and elevated quality without overwhelming the consumer.
The task was to balance simplicity with sophistication: to create a minimalist brand system that communicates the honesty of “real” ingredients, while still feeling premium and aspirational. The visual identity had to appeal to a modern, health-conscious audience seeking products that are not only effective, but aligned with their values of transparency and wellness.
Solution
What if we could take the idea of a hair care product that seems too good to be true , but is everything that we promised and more?
What if we could give them a name that elevates the reality of hair care?
The design solution began by asking a simple but powerful question: what if we could create a hair care brand that feels almost too good to be true — yet delivers on every promise? That idea became the foundation for SurReal.
At its core, the brand needed to highlight the honesty and purity of its natural ingredients. We leaned into the word “Real” as the anchor — a declaration of authenticity and transparency. But to elevate the identity beyond minimalism alone, we explored the tension between the real and the surreal, blending grounded honesty with an aspirational, dream-like quality.
The name SurReal was born from that duality. By visually offsetting “Sur” on its side, the logotype accomplishes two things:
It emphasizes “Real” as the solid foundation — the truth and integrity of the product.
It subtly introduces a sense of the unexpected, evoking a dreamlike, elevated experience that feels both natural and refined.
This interplay between simplicity and sophistication guided every design choice — from typography to layout — ensuring the brand feels rooted in honesty while also offering a sense of modern elegance that sets it apart in the marketplace.
Results
The results - a brand that seems too good to be true, almost surreal.
The final identity for SurReal successfully captured the balance of honesty and aspiration. The brand presents itself with a clean, minimalist aesthetic that communicates purity and trustworthiness, while subtle surrealist elements introduce a sense of intrigue and elevated sophistication.
The result is a cosmetic hair care brand that feels both timeless and modern — rooted in the simplicity of real, natural ingredients yet positioned as something almost “too good to be true.” The logotype, packaging, and overall visual system reinforce the promise of elevated quality while remaining approachable and authentic.
In essence, SurReal embodies a refined elegance that not only differentiates it in a crowded market but also resonates with consumers seeking beauty products that align with their values of simplicity, integrity, and understated luxury.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
How do we measure success?
What do I need to get started?