2025
Breakside Brewery Social
Breakside Brewery is a regional brewery located in the Pacific Northwest, known for it's artistic approach to brewing as well as it's labels.
Know More
Your brand isn’t just what you sell — it’s how people feel when they experience it.
That’s why I don’t just post content.
I build clarity, connection, and consistency.
Breakside Brewery VP of Marketing
James consistently showed exceptional graphic design, photography and videography skills and a strong commitment to delivering high-quality work.
James can visualize complex ideas and turn them into appealing designs. Customers and clients praised James’s innovative ideas and ability to think creatively. Besides creative talent, James was reliable and met deadlines consistently. This showed strong time management skills and the ability to perform well under pressure. James’ ability to communicate design concepts, adapt to changes, and collaborate made him a valued team member. James would be a valuable asset to any organization. His skills and dedication would help the team succeed.
Problem
Breakside is a renowned regional brewery known for its adventurous spirit and ever-expanding lineup of beers. Each product carries its own distinct personality — playful, artistic, and bursting with flavor — making the brand a favorite among craft beer enthusiasts.
The challenge wasn’t in the beer itself. Breakside had no shortage of creativity, quality, and character within its product lines. The real question was: How do you take such a diverse, artsy collection of brands and channel it into a cohesive marketing strategy that strengthens community, drives engagement, and stays true to Breakside’s voice?
This project was about more than showcasing great beer. It was about uniting all those unique expressions under one consistent story — a story that resonates with audiences, builds loyalty, and amplifies Breakside’s identity as more than just a brewery, but a community built around connection, enjoyment, and shared experiences.
Solution
In order to create a successful strategy, we had to narrow down and ask, "what problem do we solve as a company?"
We realized that Breakside doesn't just sell beer.
We offer a community experience.
Breakside isn’t just in the business of brewing beer — it’s in the business of bringing people together. Every pint poured, every new release, and every taproom gathering is less about the drink itself and more about the experience it creates.
With that in mind, our strategy shifted to focus on showcasing community as the brand’s heartbeat. We leaned into people-centered storytelling, positioning Breakside not just as a brewery, but as a hub of shared experiences. The visual and content strategy reflected this by consistently featuring real people enjoying life with Breakside in hand — whether it was a crowded taproom event, friends celebrating with a seasonal release, or fans engaging with the brand online.
Results
A people-first strategy grew Breakside’s visibility by 400%, boosted engagement, and turned customers into a loyal community — driving both brand recognition and sales.The result: stronger brand loyalty, higher sales, and a more unified presence that celebrates both the beer and the people who enjoy it.
This surge in visibility directly translated into higher engagement across social platforms and digital campaigns. Customers weren’t just liking or sharing content — they were actively participating in the conversation, tagging friends, attending events, and building Breakside into part of their own lifestyle.
That engagement led to tangible business outcomes. As brand awareness grew, so did sales, driven by a stronger emotional connection between the brewery and its community. The marketing strategy didn’t just promote beer — it built loyalty, excitement, and a sense of belonging that encouraged customers to return again and again.
In the end, Breakside Brewery emerged with a more unified, recognizable, and powerful brand presence — one that not only celebrated the beer itself but also the vibrant community of people who make it meaningful.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
How do we measure success?
04
What do I need to get started?
2025
Breakside Brewery Social
Breakside Brewery is a regional brewery located in the Pacific Northwest, known for it's artistic approach to brewing as well as it's labels.
Know More
Your brand isn’t just what you sell — it’s how people feel when they experience it.
That’s why I don’t just post content.
I build clarity, connection, and consistency.
Breakside Brewery VP of Marketing
James consistently showed exceptional graphic design, photography and videography skills and a strong commitment to delivering high-quality work.
James can visualize complex ideas and turn them into appealing designs. Customers and clients praised James’s innovative ideas and ability to think creatively. Besides creative talent, James was reliable and met deadlines consistently. This showed strong time management skills and the ability to perform well under pressure. James’ ability to communicate design concepts, adapt to changes, and collaborate made him a valued team member. James would be a valuable asset to any organization. His skills and dedication would help the team succeed.
Problem
Breakside is a renowned regional brewery known for its adventurous spirit and ever-expanding lineup of beers. Each product carries its own distinct personality — playful, artistic, and bursting with flavor — making the brand a favorite among craft beer enthusiasts.
The challenge wasn’t in the beer itself. Breakside had no shortage of creativity, quality, and character within its product lines. The real question was: How do you take such a diverse, artsy collection of brands and channel it into a cohesive marketing strategy that strengthens community, drives engagement, and stays true to Breakside’s voice?
This project was about more than showcasing great beer. It was about uniting all those unique expressions under one consistent story — a story that resonates with audiences, builds loyalty, and amplifies Breakside’s identity as more than just a brewery, but a community built around connection, enjoyment, and shared experiences.
Solution
In order to create a successful strategy, we had to narrow down and ask, "what problem do we solve as a company?"
We realized that Breakside doesn't just sell beer.
We offer a community experience.
Breakside isn’t just in the business of brewing beer — it’s in the business of bringing people together. Every pint poured, every new release, and every taproom gathering is less about the drink itself and more about the experience it creates.
With that in mind, our strategy shifted to focus on showcasing community as the brand’s heartbeat. We leaned into people-centered storytelling, positioning Breakside not just as a brewery, but as a hub of shared experiences. The visual and content strategy reflected this by consistently featuring real people enjoying life with Breakside in hand — whether it was a crowded taproom event, friends celebrating with a seasonal release, or fans engaging with the brand online.
Results
A people-first strategy grew Breakside’s visibility by 400%, boosted engagement, and turned customers into a loyal community — driving both brand recognition and sales.The result: stronger brand loyalty, higher sales, and a more unified presence that celebrates both the beer and the people who enjoy it.
This surge in visibility directly translated into higher engagement across social platforms and digital campaigns. Customers weren’t just liking or sharing content — they were actively participating in the conversation, tagging friends, attending events, and building Breakside into part of their own lifestyle.
That engagement led to tangible business outcomes. As brand awareness grew, so did sales, driven by a stronger emotional connection between the brewery and its community. The marketing strategy didn’t just promote beer — it built loyalty, excitement, and a sense of belonging that encouraged customers to return again and again.
In the end, Breakside Brewery emerged with a more unified, recognizable, and powerful brand presence — one that not only celebrated the beer itself but also the vibrant community of people who make it meaningful.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
How do we measure success?
04
What do I need to get started?
2025
Breakside Brewery Social
Breakside Brewery is a regional brewery located in the Pacific Northwest, known for it's artistic approach to brewing as well as it's labels.
Know More
Your brand isn’t just what you sell — it’s how people feel when they experience it.
That’s why I don’t just post content.
I build clarity, connection, and consistency.
Breakside Brewery VP of Marketing
James consistently showed exceptional graphic design, photography and videography skills and a strong commitment to delivering high-quality work.
James can visualize complex ideas and turn them into appealing designs. Customers and clients praised James’s innovative ideas and ability to think creatively. Besides creative talent, James was reliable and met deadlines consistently. This showed strong time management skills and the ability to perform well under pressure. James’ ability to communicate design concepts, adapt to changes, and collaborate made him a valued team member. James would be a valuable asset to any organization. His skills and dedication would help the team succeed.
Problem
Breakside is a renowned regional brewery known for its adventurous spirit and ever-expanding lineup of beers. Each product carries its own distinct personality — playful, artistic, and bursting with flavor — making the brand a favorite among craft beer enthusiasts.
The challenge wasn’t in the beer itself. Breakside had no shortage of creativity, quality, and character within its product lines. The real question was: How do you take such a diverse, artsy collection of brands and channel it into a cohesive marketing strategy that strengthens community, drives engagement, and stays true to Breakside’s voice?
This project was about more than showcasing great beer. It was about uniting all those unique expressions under one consistent story — a story that resonates with audiences, builds loyalty, and amplifies Breakside’s identity as more than just a brewery, but a community built around connection, enjoyment, and shared experiences.
Solution
In order to create a successful strategy, we had to narrow down and ask, "what problem do we solve as a company?"
We realized that Breakside doesn't just sell beer.
We offer a community experience.
Breakside isn’t just in the business of brewing beer — it’s in the business of bringing people together. Every pint poured, every new release, and every taproom gathering is less about the drink itself and more about the experience it creates.
With that in mind, our strategy shifted to focus on showcasing community as the brand’s heartbeat. We leaned into people-centered storytelling, positioning Breakside not just as a brewery, but as a hub of shared experiences. The visual and content strategy reflected this by consistently featuring real people enjoying life with Breakside in hand — whether it was a crowded taproom event, friends celebrating with a seasonal release, or fans engaging with the brand online.
Results
A people-first strategy grew Breakside’s visibility by 400%, boosted engagement, and turned customers into a loyal community — driving both brand recognition and sales.The result: stronger brand loyalty, higher sales, and a more unified presence that celebrates both the beer and the people who enjoy it.
This surge in visibility directly translated into higher engagement across social platforms and digital campaigns. Customers weren’t just liking or sharing content — they were actively participating in the conversation, tagging friends, attending events, and building Breakside into part of their own lifestyle.
That engagement led to tangible business outcomes. As brand awareness grew, so did sales, driven by a stronger emotional connection between the brewery and its community. The marketing strategy didn’t just promote beer — it built loyalty, excitement, and a sense of belonging that encouraged customers to return again and again.
In the end, Breakside Brewery emerged with a more unified, recognizable, and powerful brand presence — one that not only celebrated the beer itself but also the vibrant community of people who make it meaningful.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
How do we measure success?
What do I need to get started?