2019-2025
Breakside Brewery Brand
Breakside Brewery is a successful regional brewery with a huge faithful following. This showcases my approach to helping them rebrand a more cohesive strategy and style for their entire brand.
Know More
Breakside Brewery is an award winning brewery located in Portland Oregon. It has always had an art centered brand at its core since its conception in 2010.
In 2015, Sockeye Studio took it through its first rebranding giving it a solid brand to stand on as it continued to grow and expand.
Brands need to adapt and evolve as time goes on. With the Pandemic the industry took a huge turn and taproom sales plummeted, making it absolutely necessary to switch to cost effective distribution. This meant aluminum cans over glass bottles. So the challenge is how to update a brand like Breakside Brewery?
Art in Fluid Motion
Crafting motion videos and creative label art is where storytelling meets design. Building visually compelling narratives that capture attention and evoke a response. Creating compelling narratives that showcases environments, fun and community. Scroll down for more in-depth look at the videos.
Problem
1. How to redefine and update the overall brand with modern look while holding onto the essence of its core, tone and values?
2. How to translate, reformat, and in some cases breathe new artistic life into the product brands as they move into canning?
3. How to convert? How to cultivate a brand that gets customers in the door and buying our products? What really are we selling?
1. How to redefine and update the overall brand with modern look while holding onto the essence of its core, tone and values?
2. How to translate, reformat, and in some cases breathe new artistic life into the product brands as they move into canning?
3. How to convert? How to cultivate a brand that gets customers in the door and buying our products? What really are we selling?
Solution
In order to create a successful strategy, we had to narrow down and ask, "what problem do we solve as a company?"
We realized that Breakside doesn't just sell beer.
We offer a community experience.
How do we show that?
Show people. Create a brand showcasing community and people having a good time, enjoying life, and the beer through consistent content.
Result:
A clean, modern, artistic brand that holds true to the Breakside that consumers and the community love.
A cohesive brand that reflects the energetic, rich and artistic community.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
How do we measure success?
04
What do I need to get started?
2019-2025
Breakside Brewery Brand
Breakside Brewery is a successful regional brewery with a huge faithful following. This showcases my approach to helping them rebrand a more cohesive strategy and style for their entire brand.
Know More
Breakside Brewery is an award winning brewery located in Portland Oregon. It has always had an art centered brand at its core since its conception in 2010.
In 2015, Sockeye Studio took it through its first rebranding giving it a solid brand to stand on as it continued to grow and expand.
Brands need to adapt and evolve as time goes on. With the Pandemic the industry took a huge turn and taproom sales plummeted, making it absolutely necessary to switch to cost effective distribution. This meant aluminum cans over glass bottles. So the challenge is how to update a brand like Breakside Brewery?
Art in Fluid Motion
Crafting motion videos and creative label art is where storytelling meets design. Building visually compelling narratives that capture attention and evoke a response. Creating compelling narratives that showcases environments, fun and community. Scroll down for more in-depth look at the videos.
Problem
1. How to redefine and update the overall brand with modern look while holding onto the essence of its core, tone and values?
2. How to translate, reformat, and in some cases breathe new artistic life into the product brands as they move into canning?
3. How to convert? How to cultivate a brand that gets customers in the door and buying our products? What really are we selling?
1. How to redefine and update the overall brand with modern look while holding onto the essence of its core, tone and values?
2. How to translate, reformat, and in some cases breathe new artistic life into the product brands as they move into canning?
3. How to convert? How to cultivate a brand that gets customers in the door and buying our products? What really are we selling?
Solution
In order to create a successful strategy, we had to narrow down and ask, "what problem do we solve as a company?"
We realized that Breakside doesn't just sell beer.
We offer a community experience.
How do we show that?
Show people. Create a brand showcasing community and people having a good time, enjoying life, and the beer through consistent content.
Result:
A clean, modern, artistic brand that holds true to the Breakside that consumers and the community love.
A cohesive brand that reflects the energetic, rich and artistic community.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
How do we measure success?
04
What do I need to get started?
2019-2025
Breakside Brewery Brand
Breakside Brewery is a successful regional brewery with a huge faithful following. This showcases my approach to helping them rebrand a more cohesive strategy and style for their entire brand.
Know More
Breakside Brewery is an award winning brewery located in Portland Oregon. It has always had an art centered brand at its core since its conception in 2010.
In 2015, Sockeye Studio took it through its first rebranding giving it a solid brand to stand on as it continued to grow and expand.
Brands need to adapt and evolve as time goes on. With the Pandemic the industry took a huge turn and taproom sales plummeted, making it absolutely necessary to switch to cost effective distribution. This meant aluminum cans over glass bottles. So the challenge is how to update a brand like Breakside Brewery?
Art in Fluid Motion
Crafting motion videos and creative label art is where storytelling meets design. Building visually compelling narratives that capture attention and evoke a response. Creating compelling narratives that showcases environments, fun and community. Scroll down for more in-depth look at the videos.
Problem
1. How to redefine and update the overall brand with modern look while holding onto the essence of its core, tone and values?
2. How to translate, reformat, and in some cases breathe new artistic life into the product brands as they move into canning?
3. How to convert? How to cultivate a brand that gets customers in the door and buying our products? What really are we selling?
1. How to redefine and update the overall brand with modern look while holding onto the essence of its core, tone and values?
2. How to translate, reformat, and in some cases breathe new artistic life into the product brands as they move into canning?
3. How to convert? How to cultivate a brand that gets customers in the door and buying our products? What really are we selling?
Solution
In order to create a successful strategy, we had to narrow down and ask, "what problem do we solve as a company?"
We realized that Breakside doesn't just sell beer.
We offer a community experience.
How do we show that?
Show people. Create a brand showcasing community and people having a good time, enjoying life, and the beer through consistent content.
Result:
A clean, modern, artistic brand that holds true to the Breakside that consumers and the community love.
A cohesive brand that reflects the energetic, rich and artistic community.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
How do we measure success?
What do I need to get started?